Apex Football group
A premium football consultancy that provides bespoke solutions to the football industry.
Using our vast network of connections within the professional football world, our experience and expertise provide players, teams and organisations the opportunity to maximise their potential.
This includes (but not exclusive to) providing coaching provisions, team & player analysis, football tours, football tournaments and other related events.
Chris founded Apex Football Group following an extensive and unique playing and coaching career. His journey started with Brighton & Hove Albion’s academy, where he and his two younger brothers progressed through the youth ranks before receiving a soccer scholarship in the United States.
Following his degree, Chris went on to coach in the New York metro, working with players of all ages and abilities for 4 years before moving to South East Asia, initially as a player with Kaya FC in the Philippines, before working within their academy and then as the clubs’ Head Coach.
A standout player with the Philippine National Team, Chris represented the Azkals 51 times, scoring 7 goals. Chris also went on to coach the National Team, initially as Assistant to Thomas Dooley and Scott Cooper, before joining former England manager Sven Goran Eriksson for the country’s maiden trip to the Asian Cup in 2019.
Chris continues to spend much of his time working with organizations within South East Asia, as well as developing young players in the UK.
TESTIMONIALS
“Chris worked as my Assistant Coach during the 2018 Suzuki Cup and 2019 Asian Cup campaign while I was the Head Coach of the Philippine National Team. As a former National Team player with the Philippines, Chris used his knowledge of the football landscape to provide me with great insight into the team and the strengths and weaknesses of the players.
He worked alongside me in the planning of the training sessions, and assisted me in delivering team training sessions. Chris was also involved in organising the teams’ set pieces and also provided the team with the pre-game opposition analysis presentations.
Although we only worked together for a short while, I found Chris to be a bright, energetic and enthusiastic coach who loved to be among the group. He has very good knowledge of the game and I am sure he has a very bright future in front of him!”
Sven Goran Eriksson
“Chris was one of my leaders in my successful years of the Philippine National Team.
It was a great privilege to have Chris on my team as a leader. He retired as a player and immediately started as a head coach. He did an excellent job with Team Kaya in the Philippines.
It wasn’t a surprise to me after getting to know him personally during my time as a coach. He is a loyal and honest person. His knowledge of modern football and how to deal with players in difficult situations was the reason why I asked the association for two years to hire him as my assistant coach.
I can recommend Chris to any club that is looking for a coach with great vision, dedication and hard work. It won’t be a mistake to sign Chris. I am sure it will meet your expectations”
Thomas Dooley
“Chris analyses the game tactically and technically so very well. His astuteness, perception and analysis of our own players and system and how they can be formulated to suit our team and opponents going forward is the best that I have worked with.
Chris is observant and has wonderful management skills of players and staff in order for the team to be focused and connected in one direction and objective. Chris also conducted and led from the front in training sessions, often leading the majority of sessions in sync with our strategic plans
Likewise, he would command the technical area in games as instructed and was instrumental in making key and sometimes difficult decisions. Chris has the ability to evaluate, discuss, decide and deliver at every level.
Chris is someone that deserves the best, and will achieve it. He is without any doubt the best assistant coach I’ve ever had the pleasure of working with, and any club or team securing his services will be more than fortunate”